We can admit it — there’s something unnerving about a lowercase “i.” But this little letter actually has your back with a whole host of driver assistance services especially for your unique green-driving BMW model.
BMW is liberating this grammatically-incorrect vowel by having it represent its brand new lineup of hybrid and all-electric vehicles, which you know as the BMW i Series. The automaker spotlights the first i-badged vehicle to join the green team, the BMW i3, in its latest commercial advertising it’s fuel-efficient conveniences accessible via your smartphone.
See how BMW takes a very stylish, low-key approach to advertising its BMW i Assistance Services in the ad below:
See how the alternative yet confident “i” has your best interest in mind by taking this unconventional BMW hatchback for a spin, here at BMW of Devon. We have plenty of new models for you to choose from, and they’re conveniently located right here on our Devon, PA BMW car lot.
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