Blog / Green

Katie Couric and Bryant Gumbel grapple with the BMW i3 during Super Bowl XLIX

Didn't have a chance to tune into the big game this past Sunday? Well, we won't ruin the ending for you in case you're still living under a rock, but we will ruin the surprise of the official BMW Super Bowl XLIX commercial.

It advertises the all-new, all-electric BMW i3, featuring a throwback to the infamous/beloved scene of Katie Couric and Bryant Gumbel circa 1994 discussing what "Internet" means. Watch the whole fun ad here:

If Katie and Bryant only confused you more about this all-new BMW model, rest assured that our knowledgeable sales staff here at BMW of Devon can clear things up for you. First of all, the i3 is powered by an electric motor juiced by a 22 kWh lithium-ion battery pack. And if you opt for the Range Extender model, BMW tacks on two-cylinder gasoline engine to the powertrain for added, well .... driving range.

For more information on the BMW i3 or to take this revolutionary vehicle for a test drive, feel free to stop into our Devon, PA BMW dealership at your convenience.

Posted in:

Related Posts

BMW recognized for superior sustainability

BMW has nothing to hide. The brand recently released their Sustainable Value Report, which details information on BMW's key sustainability issues as well as updates on its goals for 2020. The brand already set new benchmarks with its electrified BMW i3 and BMW i8 models, the latter of which sets an unprecedented standard for sports cars with its hybrid powertrain. Due to these types of innovations, BMW places first among sustainability reports, as determined by the Institute for Ecological Economy Research. For the past three years, RobecoSAM AG for the Dow Jones Sustainability Indices rates that the BMW Group has ranked as the most sustainable auto manufacturer in the world. We encourage you to visit the BMW of Devon showroom to experience the BMW i Series of electric and hybrid vehicles firsthand.

Meet BMW's i Series luxury EV and hybrid cars on the Main Line

Did you know that BMW of Devon is a hotspot for finding revolutionary hybrid cars near Philadelphia? Our facility is conveniently located on the Main Line, and we offer both the BMW i3 and BMW i8 vehicles to eco-minded drivers in eastern PA. Our comprehensive inventory also makes us a prime location for used hybrid cars. The BMW i3 is an all-electric hatchback, and due to its use of sustainable and lightweight materials, it is one of the fastest vehicles in the BMW lineup. The BMW i8 is a plug-in hybrid sports car motivated by a TwinPower Turbo three-cylinder combustion engine and an all-electric motor. Its scissor doors grab you attention, but the 2016 model's uninterrupted acceleration and 76 MPGe keep it. We invite you to watch the brief video below to get a feel for what makes BMW's luxury hybrid cars so different. It showcases the integration between BMW i Series vehicles and SmartThings technology. Please visit our showroom in Devon, PA to experience the BMW i3 and i8 for yourself, as well as to learn more about incorporating EV and hybrid vehicles into your lifestyle.

BMW introduces iPerformance plug-in hybrid family

A few years ago, the debut of the BMW i3 electric hatchback and BMW i8 hybrid sports car revolutionized the BMW lineup. Their innovative blend of luxury, performance, and efficiency now inspires the next phase of greener BMW performance, and it is called BMW iPerformance. The iPerformance platform takes gasoline-powered vehicles from the current BMW lineup and infuses them with plug-in hybrid technology. These greener updates touch on the lavish 7 Series, the rugged X Series, and best-selling 3 Series. The plug-in hybrid variants debuted at the 2016 Los Angeles Auto Show in mid-November and received rave reviews. They are powered by the award-winning 2.0-liter BMW TwinPower Turbo inline four-cylinder engine and an electric motor. You can familiarize yourself with the new iPerformance family below: BMW 740e xDrive iPerformance full-size luxury sedan, stabilized by xDrive intelligent all-wheel drive (AWD). BMW 330e iPerformance, the world's most successful premium model injected with greener driving dynamics. BMW X5 xDrive40e iPerformance, the brand's first plug-in hybrid (a Sports Activity Vehicle®) with the confidence of xDrive AWD. You can learn more about iPerformance via the video brochure below, as well as by visiting the BMW of Devon facility. Our knowledgeable sales consultants would love to show you around the BMW i Series and explain everything you need to know about the upcoming BMW iPerformance family. We currently have the 2016 BMW X5 xDrive40e and 2017 BMW 330e in stock, and we invite you to take your favorite model for a test drive to experience the latest in BMW innovation and efficiency for yourself.