We can admit it -- there's something unnerving about a lowercase "i." But this little letter actually has your back with a whole host of driver assistance services especially for your unique green-driving BMW model. BMW is liberating this grammatically-incorrect vowel by having it represent its brand new lineup of hybrid and all-electric vehicles, which you know as the BMW…[...]
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Didn't have a chance to tune into the big game this past Sunday? Well, we won't ruin the ending for you in case you're still living under a rock, but we will ruin the surprise of the official BMW Super Bowl XLIX commercial. It advertises the all-new, all-electric BMW i3, featuring a throwback to the infamous/beloved scene of Katie Couric and Bryant Gumbel…[...]
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Would you like to buy a vowel? Back in the mid-'80s, German luxury drivers sure enjoyed doing so thanks to the four-door practicality and low-revving fuel-efficiency of the 1986 BMW 325e -- an "e" which signified "efficiency." Thanks to generosity of the guys over at MotorWeek, we're able to relive the thrilling days of this particular Bavarian treat. The show has been…[...]
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When BMW announced the company would debut an all-new, cleaner-driving, luxury sports car, the car wasn't the only thing that was looking green. With the global release of the premier 2014 BMW i8 luxury sports hybrid -- and now this video spotlight of the first i8 owner -- BMW loyalists, sports car fans and hybrid diehards all over the globe are green…[...]
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Just like your grandmother would remind you every year at the holidays, if you're a member of the family, it's important for you to know your family's heritage. And with that idea in mind, BMW brings you another installment of its "BMW History" YouTube series, which coincides with the debut of the fifth generation BMW 5 Series. Loyal BMW family members…[...]
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In light of the gift-giving season, BMW asks us the question, "What's the fastest way to make a holiday card?" The answer they're looking for is with a BMW M Series vehicle -- to which you might be a bit perplexed. After all, you thought heading over to the grocery store and standing in the express checkout lane was the…[...]
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Holiday shopping can be an absolute pain, especially when you have no idea what to gift someone. Your presents to family members are becoming increasingly lackluster, and now you fear you may be re-gifting exactly what you gave them a year or two ago. Did you get your dad a sweater last year or did you just think about getting him one?…[...]
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If you can dream it, BMW can build it. No longer are model lineups like the M Series and 2 Series wholly separate entities. The company invites you to blur the lines between performance and sheer luxury with its online building tool. Take extravagance to the next level with M performance parts and accessories, which can be affixed to any BMW model for a…[...]
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The all-electric BMW i3 may be a striking combination of metallic, black and frozen blue accents, but it's the greenest luxury car you're going to see this side of the Mississippi -- actually, make that anywhere. For goodness sake, the dashboard wood trim is made from eucalyptus! The BMW not only cares about what the i3 is putting out -- or make…[...]
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There's a certain level of trust and self-restraint that has to be present in order for you to hand over the key to your BMW to a valet. Also, a lack of valuables is helpful. But if you happen to cruise around with your prized possessions in tow -- or, more realistically, maybe just your shopping bags or luggage -- there's a…[...]
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